Business automation.
Less work on repeat.

Connect the tools your business already uses, reduce manual work and build practical solutions for the tasks that slow your team down.

Discuss your task ↗Find your starting point ↓

Scope and price agreed before work starts. Website connector from €79 for one website.

Built around your existing tools.

We agree the scope, price and what needs human approval before work starts.

See the work behind this website ↗

Our own WordPress speed case: changes, public reports and measurement limits.

Our stack

Martin Iliev, founder of Set It Once

The person behind
Set It Once.

Set It Once is founded and run by Martin Iliev. The goal is to reduce repetitive work so people have more time for their business and life outside it.

You work directly with Martin, from discussing the task to checking the result. Sometimes that means connecting the tools you already use. Sometimes a simpler process is enough.

Meet Martin ↗

Start with the work.
Then choose the tool.

Show me the task you keep working around. Sometimes the answer is a small custom tool. Sometimes an existing product or a simpler process is enough.

AI consultation

Look at one business process and decide what is worth trying before investing in a build.

See the consultation

Workflow automation

Check which repeated steps your existing tools can handle, with approval where it matters.

See workflow options

Custom development

Scope a focused tool around the task your team needs to make easier.

Discuss a custom tool

Tools for a specific
part of the job.

Connect a WordPress site, prepare an Asana brief or create a starter website. Choose for the task you already have.

Connect Website to AI

Work on supported WordPress content and settings with your AI. Choose access and check changes before publishing.

€79 one-time · 1 website

12 months of updates and email help. Live setup separately: €79 for up to 60 minutes. Optional renewal €39/year. Compatibility and taxes confirmed before payment. Online checkout is not available yet.

See connector plans ↗
Set It Once paper guide helping you choose a next step

Asana to AI

Select the instructions and files your AI needs, instead of gathering them again.

See Asana to AI

WordPress speed

Start with the slow page. Agree the work and check the result with measurements.

See speed optimization

Agree the change.
Check it together.

1

Show the task

Bring the process and the tools you use today.

2

Agree the work

Scope, permissions, price and separate costs before work starts.

3

Try the result

Check the agreed steps and understand how to use it.

Before we start.

Do I need new tools?

We check what your current tools can do first. Separate subscriptions are explained before work starts.

What can the website connector change?

Supported content and settings depend on your connector and permissions. Full access can publish and delete content. It cannot install plugins or edit server files.

Can I buy online?

Online checkout is not available yet. Send an enquiry so compatibility and scope can be checked.

Start a new WordPress website.

Choose a design you like and start your WordPress website from your browser. Skip the repeated setup and spend more time on your business.

Explore WordPress Launch

Tell me about
the task.

Tell me about one frustrating task and how you do it today. I’ll check whether there is a useful way to simplify it.

miliev@setitonce.com

Your details are used only to respond to this request. Privacy information

Privacy & cookie notice

Privacy & cookies

Updated 5 October 2026. This notice covers the public Set It Once marketing website and its enquiry form.

Who is responsible?

Martin Iliev operates Set It Once and is responsible for the personal data collected through this website. For privacy questions or to exercise your rights, email miliev@setitonce.com or use the contact form. You do not need to provide a website address for a privacy request.

What we collect and why

When you send an enquiry, we receive your name, email address, optional website address and message. We use these to respond and take steps towards a possible service agreement at your request (GDPR Article 6(1)(b)). Security and abuse prevention rely on our legitimate interest in protecting the website (Article 6(1)(f)). The form temporarily uses a keyed hash of your IP address to limit repeated submissions for 60 seconds. Hosting infrastructure processes connection information such as IP addresses and requested URLs to deliver and protect the site.

There is no marketing subscription, sale of enquiry data or automated decision-making about you. Do not send passwords, API keys or sensitive client information.

Who can access the information?

Enquiries are stored in the private WordPress administration area and accessed by authorised administrators. Namecheap provides our website and email hosting and processes data to operate these services. Email addressed to miliev@setitonce.com is also forwarded to a Gmail account operated by Google so Martin can receive and handle correspondence. Their privacy notices explain their processing: Namecheap and Google. External links such as LinkedIn load only when you follow them; those websites have their own privacy notices.

International processing

Namecheap and Google may process information outside your country, including in the United States. Namecheap describes the contractual safeguards for covered services in its Data Processing Addendum. Google describes processing locations and safeguards in its Privacy Policy. Contact us if you need details about the processing of your enquiry.

How long we keep information

We retain enquiries while handling the request and necessary follow-up. We review enquiries after six months and remove closed enquiries that are no longer needed. Records required for an active service, a legal obligation or a legal claim may be retained for that purpose. This review covers WordPress records and related email copies; it is a manual review, not automatic deletion. Hosting logs and backups have separate retention arrangements with the provider. You can ask us for information about your particular record or request deletion.

Your rights

You may request access, correction, erasure, restriction, objection and portability where applicable. You may withdraw optional browser-storage consent through Privacy settings without affecting earlier lawful processing. We normally respond to rights requests within one month; legal exceptions may apply. You may complain to your local supervisory authority, including the Bulgarian Commission for Personal Data Protection.

Cookies and browser storage

Google Analytics 4 is optional and loads only after your explicit consent. It measures page visits and basic engagement, using browser/device information and an online identifier. Google processes the network address to provide the service; GA4 does not log or store individual IP addresses. We do not enable advertising features, Google Signals or automatic form tracking. Page URLs and referrers sent by this website exclude query strings and fragments; form contents are not sent. No third-party geolocation service is used. Fonts and images are hosted on this website. Necessary WordPress authentication and security cookies may be used when you sign in. These are separate from optional analytics and currency memory.

LocalStorage is browser storage rather than a cookie; the same preference controls cover it. Automatic currency suggestion uses your browser time zone locally. It is approximate and is not sent to a geolocation provider. If browser storage is unavailable, your choices apply only to the current page.

Online payment processing is not active on this page. Payment-provider information and purchase terms will be added before checkout is enabled.